Choosing a PPC agency can be difficult when they all claim to be the perfect fit. If you’re having doubts about who to hire, these simple steps will help you choose the right agency for your needs, the first time around.
First, analyse PPC agency websites
The best way to create a list of agencies worth calling up is to analyse their websites to gauge how suitable they are. You can learn a lot by looking at the following:
● Partnerships with Google, Bing, etc.
● Services
● Client list
● Case studies
● Customer reviews
● Testimonials
● Specialist industries
● FAQs
● Privacy policy and T&Cs
● Contact details - phone number, address, email, etc.
These checks will help you distinguish between legitimate agencies and the ones that don’t have verified credentials.
9 steps to choosing the right PPC agency
Now that you’ve got a list of reputable PPC agencies, you want to find out more about them to see how good a fit each of them is for you. The more detail you can get about these nine factors from each agency, the more information you’ll have to make an informed decision:
1. Partnerships: The top PPC agencies partner with ad networks so look for partnerships with the likes of Google, Microsoft, Amazon, eBay, etc.
2. Platforms: Check potential agencies have experience managing ad campaigns on the platforms you need: Google Ads, Facebook, YouTube, etc.
3. Industry expertise: Make sure they also have experience working with companies in your industry and check their list of existing/former clients.
4. PPC strategy: Discuss what each agency plans to do for you, including account management, budget optimisation, bidding strategies, etc.
5. Landing page optimisation: Ask agencies about conversion rate optimisation (CRO), particularly how they’ll optimise your landing pages.
6. SEO services: PPC gets the best results when integrated with effective SEO and it’s worth getting both from the same agency.
7. Data sources: Ask PPC agencies which data sources they use and how they plan to use this data.
8. Technology: The top PPC agencies use a range of technology to manage accounts and maximise return on ad spend (ROAS).
9. Deliverables: Confirm what potential agencies commit to delivering and make sure you’re happy with their offer before signing any contracts.
The best way to get this information is to call up prospective agencies directly, tell them what you’re looking for and ask the question outlined above. You’re looking for honest, open discussions about the options available to you and the best approaches to take - not pushy sales teams.