Whether you are a part of a non-profit organization or you are supporting a mission, funds are one of the essential elements of a noble cause. Funds do not get raised on their own, you need to follow a strategy to motivate your existing donors to contribute to your charity mission and enhance your number of donors. If you ignore your donor, they can become loyal givers elsewhere. Therefore, it is crucial to building a good relationship with your donors.
If you think you need a professional who can help you in donor development strategy, then you can find many donor cultivation companies. Choosing the right company is a difficult task, but a little research is worth it. Before you hire a company to develop a strategy, you need to know how to cultivate donors. In this guide, we are going to discuss the golden rules of donor cultivation.
How to build a good relationship with your donors?
1.Be committed: Fundraising should be the primary goal of your mission. You need to keep your donor happy and informed to engage them and add a number of donors in your campaign. Therefore, donor development should be at the top of your priority list. Use a proper donor development strategy to add more donors. If your donors feel that they are your valuable assets, not only they will donate more in the future, but they might recommend your organization to their friends with similar interest.
2.Keep smiling and communicate regularly: Building relationship with your donors can be an enjoyable process, but sometimes due to a hectic schedule and other life problems, it seems difficult to manage the relationships. But it is crucial to creating a pleasant demeanor for your next fundraising campaign. Also, never allows your donors that you forgot them. Contact your past and potential donors and update them about your next event and tell them about your past success stories.
3.Do some variations: Variety is the spice of life. It is not possible that every donor will like each method. Do some variations in your communication style. Perhaps send leaflets or e-newsletter weekly, use emails once a month or make a call after one or two months. Active yourself on social media websites or post blogs on your website to connect with your audience.
4.Thanks, thanks, thanks: Showing gratitude toward your donors should be on the top of your priority list. Your donors have given you their hard-earned money. When you thanks them for their contribution, it will create an image on their mind and give them a feeling that they are valuable to you. It will further help you to have a successful campaign.
5.Keep good records: It is a difficult process to entice someone to give their hard-earned money. So, make a good record of your past donors. Note down their address, contact number or other details. If you find it difficult to manage the whole data, use donor management software.
These were some tips that you can use to have successful donor cultivation. If you are looking for a company that can help you in donor development strategy, then you can find many options. Selecting the right company is not an easy task, but a little research is worth it.