By Chris Alan,

Google came up with the strategy of providing high quality and informative content to its readers. For this reason, Google keeps on bringing changes in its algorithm. These changes result in penalizing the websites that are not running as per Google’s guidelines. With the Panda update, Google penalized a number of websites few years back. This has resulted in a big change in an online world. Many websites have stopped running while the others changed their SEO strategies completely.

The main reason for these penalties is the low-quality content and spamming done by these websites. Google want to highlight only those websites who provide good and informative content to its readers. Few years back, some websites who do spamming in different ways. These ways of spamming includes uploading duplicate content, spinning the content, stuffing many keywords in a single article, giving one standard comment in a number of blogs and other ways of black hat SEO.

Thus, it is imperative to follow the guidelines given by Google in order to safeguard our website from penalty. For this, the SEO experts of the company need to be updated with the recent changes given by the search engines. On the other hand, it should be made sure that no short cuts are used for getting a high rank. These shortcuts can only give a good rank in the short term. However, in the long run, they can be very dangerous for the website. The SEO experts should write high quality content for the website. In addition to this, the keyword selection should be ideal and smart. You should use keyword tools to select the keywords. Besides this, you should not over stuff the keywords in an article. This can result in penalty for sure. The ideal percentage of using keywords is below two percent. Therefore, it is better to stick to it. However, you can use both short tail and long tail keywords in a single article.

Thus, if the search engine optimization experts use original means of getting a high rank, there will be no chance of being penalized by Google. Google keeps on updating its rules and regulations, thus SEO experts should keep themselves updated. If you want to get rid of these penalties then you can go for a seo company los angeles. Besides this, you can also search for seo company in nyc or a new york seo company. Start looking for a professional SEO company and get a good rank for your website.