Can you effectively manage the increasing complexity of subscription records, tax, invoicing, and payments while concentrating on managing your business, expanding your clientele, and improving your product? 

For your SaaS start-up, online payment providers are a smart place to start because they let you accept both one-time and recurring membership payments. Although these payment gateways are quick and simple to set up, they are unable to assist you in handling the variety of clients that your flourishing SaaS company may draw in. 

SaaS companies can grow quickly, and this is frequently achieved by luring in new clientele from markets, size categories, or industry sectors. This accomplishment necessitates managing each new group's subscription requirements, which can change for legal and financial reasons. Choosing tools that are both simple for you to use and flexible enough to meet the demands of your potential clientele is essential to preparing yourself for success.  

Moving in an upscale direction 

There is frequently a chance to land deals at the corporate level when your company seeks to develop and succeed. Even though you might be excited about the chance to expand, corporate clients sometimes have quite certain requirements. Important distinctions between enterprises and small firms could be made in the following areas: 

• Purchase orders: For an invoice to be approved and paid for, a lot of businesses require a purchase order number. 
• Deals lasting several years: Rather than being month-to-month, enterprise agreements typically have a predetermined duration of several years. This can differ based on what was said and when with each individual customer. 
• Distinct licensing and reduced structure: Businesses might require a specific license structure that is not your typical one.

business needs vary, but SaaS leaders need to figure out how to meet these needs since there may be too much potential for business sales to pass up. However, this does not imply that they should put up with the ensuing internal inefficiency. 

You must devise a solution to serve businesses without siloed procedures if you want to serve a larger clientele. This system should be able to integrate online payments, workflows for invoicing and collections, and other operations into a unified view. It should also be able to handle the following issues: 

• Format for invoices. 
• Timely submission of invoices. 
• Handling many currencies. 
• License records and pricing systems that are adaptable.

Putting things in place to succeed — fixes 

Businesses are still primarily concerned with cash flow. Cash flow forecasting is not as vital as gaining knowledge and control over the future and real-time visibility of your cash position. Customer turnover rates and customer health ratings provide non-financial data sets that have an indirect impact on finance and are essential for locating possibilities. SaaS decision makers need to be able to view everything, even with the variety of payment options. 

More significantly, manually typed B2B payments raise the possibility of financial troubles and might make it more difficult and time-consuming to grasp their cash status. Even though it is still often used, time consumption and human error make manual invoicing an unsustainable long-term solution. 

You'll need to put in place a system that unifies several payment channels and lets you establish a single source of truth when you begin upselling to businesses. Your company can shorten the duration, close, consolidate, and report on its financial performance as a result. Making better decisions for your company is made possible by having a clearer picture of its financial situation. Only a single, cohesive setting will allow for this to be accomplished effectively. 

To move the company's attention from transactional tasks to financial planning using analytics and insight, automation is essential. The use of artificial intelligence is growing. This supports important business activities, one of which is the timely delivery of bills, and aids in the recognition of revenues and reductions in errors. When your company is paid could depend on how well you handle this. To achieve good financial health, you must take one crucial action. 

Cross-border SaaS sales 

There is a big chance to boost sales and consumer volume in the global marketplace. The currency, language, or price sensitivity may be your first concerns when selling overseas; these factors are all a part of the larger localization picture. Regarding fraud exposure and compliance with various tax systems, this could be a difficult obstacle to overcome. Given that risk and return are always present in international companies, it is imperative to recognize and manage this unavoidable fact. 

Tax laws differ in almost every nation, which adds to the workload already associated with your business. In the near term, it's possible to overlook leaks brought on by currency changes, but as your company expands, similar issues will also arise. For a company that uses human processes to facilitate high-value transactions, this might eventually amount to a sizable loss. 

In summary, get your subscription management procedures ready for expansion. 

Your sales team's primary responsibility at the front end of the company is closing new business and taking advantage of every opportunity. You will need to be astute when switching to a solution to support the business's back end in providing a single source of truth in order to handle new deal variants. It will be essential for entering international markets as well. In order to manage the difficulties that come with scaling clients to enterprises and being able to prevent fragmentation inside the firm, this mental change must be given top attention.